TELLY AWARDS GOLD: GENERAL — BRANDED CONTENT

“The best thing Walmart has made all year.” - Forbes

The Walmart Toy Lab is an epic interactive video that let kids explore a Wonka-esque Walmart factory where all the year’s coolest toys can be tested for fun-ness. With a nearly endless amount of choice, kids are in control and deliver their wish list directly to Santa (and their parents).

RESULTS
The Toy Lab garnered 179M impressions total. 8M people engaged with the Toy Lab itself. By far our biggest sign of success was how effective the Toy Lab was in getting families to play and engage with the experience. Participants spent an average of 13.5 minutes as toy testers in the Toy Lab, which is 5500% percent higher than the average length of a desktop display video view in 2018. *Integral Ad Science, Media Quality Report*

Experience Walk Through

BTS Video

Case Study Video