THE ARTIFICIALLY INTELLIGENT WALKBOX FOR MICHAEL KORS
Everyone wants to be the star of their own film. Only few get the chance to actually do it. We went to Shanghai and threw a massive party where everyone there could instantly star in their own fashion film. We came back with 65 billion organic impressions. Basically, we created a machine of epic proportions that used three cameras and an Artificially Intelligent editing tool to pump out 300 beautiful films in one night alongside video from thousands of phones.
Huge LCD panels cycled through cinemagraphs that we created from locations around the world, giving every participant a unique backdrop for their fashion film.
Hype Video
Case Study Video
These are the actual videos created at the event using A.I.
BTS
Stills
Prototype Video
We made this music video prototype after asking Coral Dolphin (Dancer for Madonna) and Brian Harlan Brooks (Broadway Choreographer) to prototype 100 ways of walking with a purse. This helped illustrate for the client that “walking” is a form of creative expression designed for social sharing.
