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THAT - BRANDING

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As the first employee at THAT, my first undertaking was branding ourselves. It was a privilege to create how THAT walks and talks from the ground up. Aesthetically and tonally, I wanted THAT to feel conscious and alive, playful and experimental, reflecting how we work. THAT brand is a living, breathing system created to accept the ebbs and flows of an ever-changing and rapidly growing company. 

 
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