Here’s something morbid and melancholy. What’s the number one killer of children? Brain Cancer. And it’s one of the lowest funded cancers out there, essentially leaving children no hope for a cure. Our goal was to create awareness around this staggering statistic.
Campaign Results:
- 4 individuals bequeathed their inheritance to the foundation
- 40 complaints
- 40% increase in awareness
- 20,501,999 impressions